Title
Role
Lead Designer
Year
2024
Focus
UI / UX / WebGL
The Process
The Weavy System
Instead of reshooting every time a product changed, I built a workflow to swap new designs into existing lifestyle photos while keeping the fabric tension and lighting believable. It saved time, kept output consistent, and let us ship more content without extra production.
Brand Journey Impact
1,240 likes
username Scaling the heritage story.
ENGAGEMENT UP 240%
Production Pipeline
Raw Materials
Atmospheric Brief
"Technical Grit"
The visual idea was “technical product, real-world setting”. Clean, synthetic materials dropped into a traditional pub environment with warm light, dark corners, and a bit of grit. That contrast was the whole point: engineered and polished, but grounded and believable.
Real Fidelity Check
The Result
Visual Moodboard
Step 2: Campaign Creation
Beyond product shots, I produced full campaign imagery using AI to place the eyewear within high-fashion lifestyle contexts. These assets mirror the brand's iconic grit and attitude through complex model compositions.
Digital Comms Strategy
I am highly proficient in full-cycle email marketing. For Utopia Goods, I designed every EDM layout from scratch in Adobe Illustrator and Photoshop, then managed the technical distribution and audience segmentation through Klaviyo.